P001 → HEDE RYTMER
The rebranding of Hede Rytmer was initiated to modernize and elevate the festival’s visual identity, which previously lacked cohesion, relevance, and emotional resonance—especially with younger audiences. The goal was to create a visual language that communicates the festival’s energy, warmth, and local spirit, while positioning it more clearly in a competitive cultural landscape.
The task was to develop a new visual identity for the established Silkeborg-based music festival, Hede Rytmer. The new identity had to reflect the core atmosphere of the festival—vibrant, rhythmic, and inclusive—while appealing to a younger, culturally conscious audience. At the same time, the identity needed to respect the existing legacy and local anchoring of the event.
The result is a fully renewed visual identity built around a flexible logo system, a bold and energetic color palette, and typography with strong character and rhythm. The identity reflects the emotional core of the festival—togetherness, joy, and movement—and is designed to work across formats, from posters and wristbands to digital content and merchandise.
The new identity keeps the original name, yet redefines the brand’s visual tone to meet today’s expectations—playful yet grounded, expressive yet clear.