P007 → Copenhagen Jazz Festival
This project was part of my first-year exam, where we were tasked with developing a visual concept for Copenhagen Jazz Festival 2024. My graphic element—a bold blue brushstroke—became the foundation of the entire design.
As part of a first-year examination, the challenge was to develop a visual concept for Copenhagen Jazz Festival 2024. The identity needed to capture the spirit of jazz — its spontaneity, rhythm, and diversity — and translate it into a cohesive visual universe. The solution had to work across print and digital platforms, appealing to both long-time jazz enthusiasts and a new, younger audience.
The brushstroke symbolizes the dynamic rhythms of jazz and emerged spontaneously while I was at home listening to jazz and working with analog tools. Inspired by the flow of the music, I painted intuitively to the rhythm, resulting in the blue brushstroke that became the core of my concept.