P002 → DBU Pigeraketten
The rebranding of DBU Pigeraketten was necessary as the old visual identity was outdated and did not meet DBU’s visual identity requirements, even though it is a subbrand. In close collaboration with DBU, we developed a new visual identity tailored to the target audience of girls aged 5-9 years, as well as their parents.
The task was to create a new visual identity that aligns with DBU’s standards for subbrands while appealing to young girls and their parents. Pigeraketten is a nationwide initiative where football clubs host fun football days for girls, with the goal of encouraging them to join the clubs after an unforgettable experience
The new visual identity incorporates a playful color palette (without being ’too girly’) and a required planetary theme, fulfilling DBU’s criteria for a subbrand. The design is aimed at engaging the target group and creating a welcoming and fun atmosphere for both the girls and their parents.
“Pigeraketten is all about fun, friendship, and football. No pressure. No barriers. Just a chance for girls aged 5-9 to try out football, whatever their level.
Set in a fun space universe, it introduces the girls to football through fantastic space missions and gives them a welcoming first experience with their local club.
We have had the distinct pleasure of working closely with DBU Sjælland and Marie Nordahl-Larsen on a complete rebrand of Pigeraketten and are over the moon with the result.” - Urgent.Agency